Thanks for stopping in to check out the place. I’m hoping we’ll have some great discussions here about marketing and communications strategy. What it is, what goes into it, why it’s important, how to build it, how to use it, all about it. Strategy top-to-bottom, side-to-side, from every angle.

I’ll keep it informal (this is a tavern after all), but I also want to keep it real. Real Strategy, not the fluff and dribble that sometimes gets touted as strategy. Real concepts, ideas and approaches we can use as marketing and communications strategists. Concepts, ideas and approaches that build brands, increase profits, grow market share and make companies succeed. We’ll also take a look at what’s going on in the marketing world, give some opinions, call stupid things stupid and applaud the good stuff.

Somebody at the next table just asked, “Why a tavern?” Here’s why: because some of the best conversations I’ve had about strategy (or anything else for that matter) were held over a cold mug of beer while sitting with friends at a small round table, munching on snack mix and writing ideas on a bar napkin. I’m hoping we’ll have those types of conversations here. I’ve got a stack of bar napkins handy, just in case.

If this sounds good to you, then you’re invited to come in and grab a chair, order your favorite drink and join in the discussion.